Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [START HERE]. 

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Special Offers

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION. 

Episode 6: Crafting Your Fundraising Ask for the Welcome Series – How to Secure the All-Important Second Gift

Wondering how to get that crucial second gift from your donors? In this episode, we’re breaking down how to create the perfect fundraising ask as part of your donor welcome series. Learn how to craft a compelling appeal that feels natural, builds trust, and encourages new donors to deepen their commitment. We’ll walk you through step-by-step strategies to turn first-time donors into long-term supporters. If you want to master the art of the follow-up and boost your donor retention, this episode has all the tools you need. Tune in to perfect your fundraising ask!