Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [START HERE]. 

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Special Offers

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION. 

Episode 12: Engaging General Donors – Strategies to Keep Your Annual Fund Strong

Want to keep your annual fund donors coming back year after year? In this episode, we focus on practical strategies for engaging general donors, the backbone of many nonprofits. Learn how to nurture relationships with these essential supporters, encourage repeat giving, and build long-term loyalty. From personalized communication to consistent updates on impact, we’ll show you how to turn occasional donors into dedicated advocates for your cause. Tune in to find out how to keep your annual fund strong and your general donors engaged for the long haul!