Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!

This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [START HERE]. 

👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.

Special Offers

Get more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off

Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off

Get either course for $50 off with coupon code RETENTION. 

Episode 18: Legacy Giving and Long-Term Retention – Securing the Future of Your Nonprofit

Want to build a lasting legacy for your nonprofit? In this episode, we dive into the power of legacy giving—one of the most impactful ways to secure long-term support for your organization. Learn how to encourage your donors to make planned gifts, leaving a legacy that continues to drive your mission for years to come. We’ll walk you through practical strategies for introducing legacy giving, deepening donor relationships, and building a culture of philanthropy that keeps supporters engaged for life. Ready to future-proof your nonprofit? Tune in and discover how legacy giving can transform your donor retention!